top of page

The Amusingly Perilous World of Delicious Food

Ah, food. The source of life, the sustenance of our bodies, and the bane of our diets. You see, as we've evolved, so too have our taste buds. They now demand a tantalising array of flavours and textures that make our mouths water and our waistlines expand.

Enjoyment of the food we eat is now a high priority when assembling meals, and as a result, it has become a key determinant of energy intake.

A man with a dog

So, let's dive into the delicious and (potentially dangerous) world of hyper-palatable foods, shall we?

It turns out that the more scrumptious our meals are, the more likely we are to consume excessive amounts of energy. Shocking, I know. Who would have thought that avoiding meals that taste like a party in your mouth could actually help manage one's appetite and desire to eat?

Hyper-palatable snacks, those devilish little delights, not only decrease our preference for less tasty options but also have a jolly good time messing with our brain's reward circuits. This results in a higher risk of overeating and weight gain. Honestly, it's as if our brains are conspiring against us.

Ah, the brain – that mysterious and powerful organ that governs our thoughts, our actions, and apparently, our insatiable appetite for biscuits. You see, our brains control our eating behaviour through a fascinating interplay of three main circuits. So, let's take a delightful stroll through the inner workings of our brains and their role in managing our mealtimes.

First up, we have the hunger circuit. This is the part of the brain that regulates when we start eating, and it's mainly controlled by the hypothalamus and peripheral hormones. It's like a dinner bell ringing in our heads, telling us it's time to chow down. The hunger circuit is essential in ensuring that we provide our bodies with the necessary fuel to function, but it's not the only player in this game.

Enter the satiety circuit. This clever little mechanism regulates when we stop eating, and it's controlled by hormones, peptides, and signals from the digestive tract. It's like a polite butler, gently tapping us on the shoulder to remind us that we've had quite enough, thank you very much. The satiety circuit is vital in preventing us from overindulging and bursting at the seams.

But wait, there's more! Introducing the consumption circuit. This sneaky saboteur overrides the hunger and satiety circuits, and it's linked to the pleasure we get from eating tasty food. It's like a mischievous imp, whispering in our ear that we simply must have another slice of that heavenly chocolate cake, despite our stomachs groaning in protest. The consumption circuit is what often leads us to overeat, as it prioritises pleasure over the sensible signals from our hunger and satiety circuits. We’ve all been there right gorging to the point discomfort, I know I certainly have.

In summary, our brains play a crucial role in controlling our eating behaviour through a complex interplay of hunger, satiety, and consumption circuits. While the hunger and satiety circuits work tirelessly to maintain a delicate balance between fuelling our bodies and preventing overindulgence, the consumption circuit is the cheeky troublemaker that often leads us astray. Causing hyper-palatable foods to elicit a response that promotes overconsumption. This sneaky little trick overrides our hunger and satiety circuits, leading us to indulge in that extra slice of cake even when we're already stuffed.

A little over indulgence every now and then isn’t something we should be fearful of. Eating good food with great company that is something I personally enjoy, it becomes more of an issue if its a regular occurrence.

What is a little worrying and something that is worth knowing is our brains also undergo neurobehavioral adaptations over time. This means that regularly snacking on hyper-palatable foods not only makes us crave them more but also amplifies our reward response to their anticipation and consumption. It's a vicious, yet, delicious cycle.

Ah, dieting. It’s not uncommon to find yourself being influenced by the unsolicited advice of social media influencers. You see, these modern-day gurus love to encourage us to fill our plates with the foods we adore ( this is very popular at the moment ). Sounds rather marvellous, doesn't it? Or could it be the prelude to our dietary demise? (Cue Mussorgsky's "Night on Bald Mountain" for dramatic effect.)

As we embark on our weight loss journeys, guided by the dulcet tones of these online oracles, we may find ourselves questioning the wisdom of their counsel. After all, feasting on our favourite treats might seem like a dream come true, but is it truly the most effective strategy? Or are we simply setting ourselves up for a spectacular tumble from the lofty heights of our dieting ambitions?

It seems that attempting to make a low-calorie diet as delectable as possible can be a bit counterproductive. Instead, we should focus on meals with high protein, high fibre, low energy density. Minimising hyper-palatable foods while dieting could indeed prove advantageous for diet adherence and therefore results both in relationship to food and longterm health.

However, let's not forget that a diet still needs to be palatable enough to cover basic needs for hedonic satisfaction. After all, life's too short to not enjoy that brownie

In summary, our brains play a crucial role in controlling our eating behaviour through a complex interplay of hunger, satiety, and consumption circuits. Our modern food environment, with its cornucopia of flavours and textures, can override these signals and lead to overeating and weight gain. Managing diet palatability is essential for weight loss or maintenance, requiring a delicate balance between satisfying cravings and avoiding over consumption of hyper-palatable foods. So, the next time you reach for that extra slice of cake, remember: it's not just you, it's your brain.

And as Mussorgsky's haunting melody fades into the distance, ask yourself: is this symphony of indulgence truly worth the price of admission?


49 views0 comments

Recent Posts

See All


bottom of page