Why Everyone on Instagram is Stronger than you! You open Instagram for a quick scroll. Someone is bench pressing 100kg. Then another. Then another. It starts to feel normal. That’s where the problem begins. Because it isn’t normal, it’s selected. And your brain doesn’t know the difference. The Problem Isn’t Social Media, It’s Selection. Instagram doesn’t show you average people lifting weights. It shows you: The best lifts The cleanest reps The best lighting The most impressive physiques The...

Fat Loss Has Become Ridiculously Complicated Fat loss has become one of the most overcomplicated things on the internet. Genuinely impressive when you think about it. Human beings have somehow turned:“Use more energy than you consume” into: Hormone hacks Detoxes Fasting windows based on moon phases And powders that cost £60 and taste like loft insulation Meanwhile the actual answer has been sat there the entire time looking painfully unfashionable. I Thought Everyone Else Knew Something I...

I went to Japan for two weeks on my honeymoon. Romantic, cultural, unforgettable—and, if you care about training, mildly inconvenient. No gym. No barbell. And it was perfect. It reminded me why I started training in the first place. Back then, it wasn’t about numbers. I didn’t know what was “good,” what was optimal, or what some bloke on the internet said I should be lifting. I trained because it was fun. Because I enjoyed it. Because it felt like something worth doing. The Problem: No Gym,...